Brand Activations
Live embroidery for brand activations
Trusted By
We provide and operate a live embroidery station for in-store activations, product launches and pop-ups. Your customers personalise a product on the spot, and your team gets a service that is planned and confirmed in writing before the day.
What We Provide
Everything the station needs arrives with us. Nothing is yours to arrange.
- A multi-needle embroidery machine
Operated by us for the whole session, so nobody on your team has to run it.
- Our custom-built cart, or your setup
We arrive with our own cart, or bring the machine alone and work within the setup your agency supplies.
- A selection card for your customers
Custom-made for your activation, showing your chosen fonts, thread colours and symbols.
- A trial on your products
Your products are sent to us before the event and tested on our machine, so the first piece on the day is not the first attempt.
- Setup and pack down
We set the station up in your space, run the session and pack it down afterwards.
A Recent Activation
Tommy Hilfiger
Tommy Hilfiger offered complimentary embroidery to customers who purchased two or more items in store over the Father's Day period.
We provided and operated the live embroidery station in store at Chadstone and at Emporium, personalising customers' items while they shopped.
- Chosen with the brand
- The brand's activation agency
How a booking runs
Enquire
Send us your date, location, hours and the products you would like personalised. We reply by email with a quote.
We Curate
Together, we refine the finer details, including thread colours, fonts, symbols and products.
We Prepare
Your products are sent to us before the event and trialled on our machine. A custom embroidery selection card is created for your customers.
Live Session
Your customers choose their details from the card and watch each piece being embroidered on site.
Questions
How long is a session?
Our standard session is four hours. Longer sessions and multi-day activations are quoted individually.
What do you need from us?
Your date, location and session hours, the products to be personalised sent to us before the event for testing, and your chosen thread colours and fonts. We will recommend options if you would like them.
Where do you work?
We are based in Melbourne and work across the city. We have also travelled interstate for brand work, including Erin LeCount's tour in Sydney, and are open to the right brief further afield.
Do you work with our agency?
Much of our work is booked through experiential and activation agencies on behalf of their brand clients. We follow your brief, report to your on-site contact, and keep every detail in writing so it can be shared across your team.
Do you test our products before the event?
Yes. Your products are sent to us beforehand and trialled on our machine, so the first piece on the shop floor is not the first attempt.
Can the station match our brand?
Your team can create a setup that is unique to your brand, and we will bring our embroidery machine to work within it. If you do not have a setup, we can bring our own custom-built embroidery cart, which you can also style and brand to suit your activation.
What do you need on site?
We require a small, dedicated space for the embroidery station and access to a standard power point. Our setup is designed to work within your floor plan and can be adapted to suit the space available.
What does an activation cost?
Brand activations start from $2,000 for a four-hour session, including setup and pack down. Every quote is confirmed in writing before the day.
How do we get a quote?
Send us your date, location, hours and the products you would like personalised, using the form below. We reply by email, and every quote is confirmed in writing.
Enquire With Us
Create an experience worth remembering.
Share the details of your event or activation and our team will be in touch to discuss your requirements.