Tour merchandise on the machine mid stitch, the tour banner behind it

Brand Activation

Erin LeCount

Sydney and Melbourne

The Brief

Artist Erin LeCount's Australian tour included live embroidery of her merchandise for fans.

We travelled to Sydney to embroider merchandise at the Paddington event, and embroidered at the Fitzroy event in Melbourne.

Locations
Paddington, Sydney and Fitzroy, Melbourne
Personalised
Tour merchandise

On The Day

The station at the venue, merchandise waiting behind it.

Fitzroy

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