Live embroidery for events & activations

Personalised embroidery, brought to life on the spot for brands, events and special occasions.

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Who We Are

Roaming Thread is a Melbourne-based live embroidery service, bringing the art of personalisation to events, retail spaces and brand activations.

We create thoughtful, personalised pieces for guests to enjoy while watching their designs come to life.

Working primarily with brands and agencies, we create tailored embroidery experiences for a range of events and activations.

What We Offer

Live Embroidery, made part of the experience.

An embroidery machine and thread colours arranged on a cream studio plinth

Brand Activations

Live embroidery experiences for in-store activations, product launches, pop-ups and brand events.

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A monogrammed bow and roses arranged on a silver tray on a draped table

Private Events

Personalised embroidery for weddings, birthdays and special celebrations. Guests leave with a keepsake made especially for them.

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Why Brands Book Us

We test your products, confirm every detail with your team and arrive with our own setup.

Your Products, Tested in Advance

Your items are tested before the event to ensure the best possible finish on the day.

Every Detail Is Confirmed

From initials and names to symbols, logos, fonts and thread colours, every personalisation detail is confirmed with your team ahead of the event, so everything is ready to go on the day.

Your Setup or Ours

Your team can create a setup that is unique to your brand, and we will bring our embroidery machine to work seamlessly within it. If you do not have a setup, we can bring our own custom-built embroidery cart, which you can also style and brand to suit your activation.

Your Products, Tested in Advance
Your items are tested before the event to ensure the best possible finish on the day.
Every Detail Is Confirmed
From initials and names to symbols, logos, fonts and thread colours, every personalisation detail is confirmed with your team ahead of the event, so everything is ready to go on the day.
Your Setup or Ours
Your team can create a setup that is unique to your brand, and we will bring our embroidery machine to work seamlessly within it. If you do not have a setup, we can bring our own custom-built embroidery cart, which you can also style and brand to suit your activation.

Request a Quote