Our Story

Founded by Yasmine, a teacher, author and mother of three girls, Roaming Thread was created from a love for thoughtful details, timeless keepsakes and beautifully personalised experiences.

What began through motherhood, creativity and a deep appreciation for meaningful moments soon evolved into a brand designed to bring luxury embroidery experiences to life.

The name Roaming Thread reflects both movement and craftsmanship — inspired by the ability to create personalised experiences within different spaces, while “thread” represents the artistry, sentiment and timeless beauty found within embroidery itself.

Inspired by elevated personalised experiences overseas, Roaming Thread was created to bring something thoughtful, understated and memorable to celebrations across Melbourne.